Lloyd Birch
Fractional Marketing Operations Lead
⭕ Plenty of marketing activity but not enough commercial results
⭕ A website that isn’t generating enough enquiries or sales
⭕ Marketing and sales teams pulling in different directions
⭕ No clear growth plan or route to market
⭕ Business owners who know something isn’t working but can’t pinpoint what
⭕ Confusion over where to invest time, money and effort for maximum return
Ideal Introduction
“I’d like to introduce you to Lloyd. He’s a fractional growth and marketing leader who helps business owners understand what’s really holding growth back. Whether it’s marketing, sales, positioning, systems or strategy, Lloyd has a knack for quickly identifying the root cause, creating a practical plan and helping teams execute it. Most clients say the same thing after working with him: things just get sorted.”
Profile
Lloyd Birch is a fractional growth and marketing leader with nearly 20 years’ experience helping businesses attract more customers, convert more opportunities and build sustainable growth.
Whilst his background is rooted in marketing, Lloyd’s real strength lies in understanding how businesses grow. He works with owners and leadership teams to identify what’s stopping progress, uncover new opportunities and create practical plans that move businesses forward.
Alongside senior marketing leadership roles with organisations including Jet2, TransUnion and Change8, Lloyd has founded, grown and successfully run his own agencies. Having built businesses himself, he understands the realities of growth, leadership and commercial decision-making.
Business owners often come to Lloyd believing they have a marketing problem. More often than not, the issue sits somewhere deeper. A lack of focus. An unclear proposition. A sales process that isn’t delivering. Marketing activity that isn’t connected to commercial objectives. Lloyd helps leaders cut through the noise, identify what matters most and build a plan that works.
Known for bringing clarity to complex situations, Lloyd combines strategic thinking with a practical, hands-on approach. Clients frequently describe him as someone who solves problems they didn’t even realise they had.
As a member of Cohorrt, Lloyd works particularly well with ambitious SMEs that have reached a plateau, want to accelerate growth or need an experienced sounding board without the cost and commitment of a full-time commercial or marketing leader.
Most clients engage Lloyd on an ongoing retained basis. Engagements typically begin with a review of the business, sales and marketing landscape before agreeing priorities and creating a strategic growth plan. From there, Lloyd becomes a trusted adviser and delivery partner, helping leadership teams make better decisions and achieve better outcomes.
