Gordon Mcleod

Fractional Marketing Operations Lead

Typical Challenges Gordon loves to Solve

⭕ Email marketing that isn’t generating enough revenue
⭕ CRM systems that aren’t being fully utilised
⭕ Poor customer retention and repeat purchase rates
⭕ Lack of visibility over marketing performance
⭕ Customer and marketing data that exists but isn’t driving decisions
⭕ Customer journey, segmentation and automation opportunities being missed

Ideal Introduction

“I’d like to introduce you to Gordon. If you’ve got customer data and aren’t sure what to do with it, he’s the person to call. Gordon helps businesses use email marketing, customer data and automation to drive growth and retention. He’s hugely experienced, genuinely enjoys what he does and, refreshingly, explains complex marketing challenges in plain English.”

Profile

Gordon McLeod is a digital marketing specialist with more than 14 years’ experience helping businesses turn customer data and marketing activity into commercial growth.

Working across CRM, email marketing, automation, customer journeys, segmentation and analytics, Gordon helps businesses make better use of the data and relationships they already have. He has built and optimised marketing programmes for organisations ranging from ambitious SMEs to household names including Jet2.com, Jet2holidays, Matalan and Freemans Grattan Holdings.

His experience includes managing marketing data covering more than 60 million customer records, but what makes Gordon particularly valuable isn’t the scale he’s worked at. It’s his ability to turn complexity into practical commercial action.

Business owners often know they should be doing more with their marketing, customer data or customer relationships but aren’t sure where to start. Gordon helps them cut through the noise, identify the opportunities and put the right systems, processes and reporting in place to improve acquisition, retention and revenue.

He combines big-company experience with a practical, hands-on approach that works equally well in growing owner-managed businesses.  Known for his no-jargon approach, generosity with his expertise and exceptional reliability, Gordon takes ownership from day one. Clients value his ability to explain complex marketing challenges in plain English and focus attention on the activities that will make the biggest commercial difference.

As a member of Cohorrt, Gordon works particularly well with growing businesses that need senior-level marketing, customer retention and automation expertise without the cost or commitment of a full-time senior hire.

Gordon’s clients typically engage him on an ongoing retainer for around half a day each week. Engagements begin with a discovery and planning session to assess the current position, identify opportunities and agree priorities. From there, Gordon provides regular updates, recommendations and commercial insight to ensure marketing activity delivers measurable results.